Into this history boldly steps Juanita Craft in 1955. Already a social justice figure of national stature, Craft wholly rejects the “go slow” approach of the Fair’s executive committee, the Dallas Negro Chamber of Commerce and local businesses supporting “Negro Achievement Day.” From this house on Warren Avenue, she deftly mobilizes NAACP Youth Councils using her extensive national, regional and local networks. Thus she launches a direct-action campaign to dismantle one of the most prominent examples of institutional segregation at the largest state fair in the United States. NAACP Youth Council picket lines on October 17, 1955 recast Negro Achievement Day as “Negro Appeasement Day”, “Negro Aggrievement Day” and “Don’t sell your pride for a segregated ride!” Craft organizes community activities as an alternative until 1967 when the Fair completely desegregates.
Afterwards, Juanita Craft develops close relationships with Fair executives and is honored on her 80th birthday at Fair Park Garden Center. Her memorial service is held at Fair Park Hall of State in August 1985.